
If you’re a fan of Top Chef, or even if you’re not, the sight of Tom Colicchio’s oh-so-serious purnim, attached to his lovely bald pate, is a familiar one. His quasi-national brainchild, Craft (which spawned Craftbar, Wich’Craft, and Craftsteak), is almost as ubiquitous a culinary brand as Rachael’s (okay, that’s a stretch); dinner or lunch at his establishments costs a very hefty chunk of change. So even I sat up and took notice when EATER NY announced that Colicchio was launching a Friday night, all-$10 menu to be served in Craft’s private dining room, and created by his executive chef, Damon Wise. Which is, um, very wise.
But let’s remember that Colicchio is a businessman’s businessman and a pro at branding; the sight of an empty private dining room would drive him (or any chef/owner) crazy because it’s unused real estate. Anyway, I started thinking about this new Frugal Friday menu and what a good idea it seemed to be, all around. But as I read the piece in EATER, I realized something: the point is being missed, entirely.
Someone, help me here.
Unless you’re dining with a large group of people, isn’t the idea of a seven course meal for $100 a little excessive on all fronts? Isn’t $100 $100? And who on earth right now is lusting after seven or ten-course meals? What happened to simplicity, and to scaling back? Meat on a stick? Why go to Craft for meat on a stick when you can get the best in the city at Sammy’s Halal? Small pizzas? Food in a jar?
Doesn’t the concept of a lot of food for $100 (instead of $300 or $400) stink of the uniquely American construct of “gee, ya sure do get a lot of food fer yer money!” Does Colicchio honestly think that, in a city like New York, where cheap street food can be truly spectacular, $100 for a big dinner is a bargain? I mean, you can get the same thing at Ruby Tuesday’s, right?
Over the Christmas break, I experienced what I consider to be the finest example of money-conscious restaurant genius at work; no one has really noticed this place in New York, partly because it is located outside of New York, in Connecticut’s vital artery for incredible food: New Haven. I’ve long been a fan of chef/restaurateur Prasad Chirnomula and Thali. And while it’s tough to get out of the place for less than $125 for a three course dinner for two plus wine and tip, it doesn’t matter. Budget isn’t why you go to this spectacular, gorgeous, Michelin-worthy Indian restaurant.
But last year, I started hearing a buzz over Chirnomula’s newest baby, Thali Too, also located in New Haven. Strictly vegetarian, it promised taste, value, and reasonably healthy food in a magnificent, loft-like setting. For reasons I don’t understand, I never made it there until two weeks ago, and after lunch, I was speechless.
There is nothing on the wide-ranging, soul-filling menu that’s over $10.00.
There’s a full bar.
The food, especially the panki (a lentil and green chile crepe grilled between two banana leaves and served with garlic chutney), and dosas (the chef made a 4 foot long one for a large party, sitting next to us), is/are remarkable.
We had a lunch of five, small, street food-style dishes and two hot cups of freshly made chai. We ate far more than we should have, and could likely have fed two more people.
The bill? $26 or thereabouts, with tip.
As far as I’m concerned, Thali Too should be the model for all high-end restaurants wanting to offer their patrons value and taste in a fabulous atmosphere. Prasad Chirnomula may not be Top Chef by Bravo’s standards, but he certainly is by mine. If you can get to New Haven, go to Thali Too before the lines get so long that you’ll have to go out for pizza instead. And even in New Haven, that would be a shame.
Last night was Saturday night, and in my home–after a long, stressful work week–this means that we’ll be in the kitchen, cooking something that either we’ve never made before, or that takes so bloody long to prepare (like cassoulet, which is today’s adventure) that it’s prohibitively challenging to make for a weeknight meal. So, last night, we made a spicy Asian pork roast (from a $3.23 boneless sirloin roast), which is a regular dish in our Poor Man’s Feast repertoire.
But I also decided to make one of my favorite Chinese side dishes–one that I often lust after when I’m on a hormonal binge (some ladies go for chocolate, I go for this). Whenever I see it on a Chinese restaurant menu, I absolutely always order it. The bottom line, for me, is that I love flatbreads and savory crepes and skillet breads of all kinds, from chapati to roti, parantha to kulcha to banh cuon. If I could only have one, though, it would be a really good Scallion Pancake. Crispy on the outside, flaky and chewy on the inside and laden with minced scallions (and sometimes, ginger and hot red pepper), these things have never seen the top of my stove simply because I’ve always written them off as being elusively difficult to make at home, and thus best kept to the mysterious confines of the Chinese restaurant kitchen. Much like the time that I attempted to make Char Su pork and wound up with a depressingly different dish than what I was used to eating in Chinatown, I decided that I just didn’t want to be disappointed and saddened by something that I usually lust after in a professional establishment, and that costs in today’s market, around $7.00 per order, dipping sauce included. Two orders, and you’re paying more than you would for shrimp and lobster sauce, so it’s pretty special.
So there was no way I was going to make it last night–no way in hell. But then, we had a snowstorm, and suddenly, all bets were off. “I know,” I said, “I’m going to make scallion pancakes!” My other half rolled her eyes at me.
“Do you have any idea how time-consuming this is going to be? And do we have all the ingredients? Any appetizer that costs $7 on a Chinese restaurant menu does so for a reason!” She sat down in a huff.
I thumbed through a few books. Some recipes required a fuddy combination of western ingredients: cake flours and white flours, baking powder and kosher salt. I started to get worried. After about half an hour of research and the perusal of a Ming Tsai recipe (I adore Ming Tsai not only because he is a master chef, but also because he’s a master squash player, and I love squash), I realized that scallion pancakes were nothing more than
flourboiling waterchopped scallionsoil
and I got pissed off. Really pissed off.
Sure, there’s the process: you put 2 cups of unbleached flour in your food processor, pour in a cup of boiling water while the processor runs, remove the dough when it balls up. You let it rest for half an hour or so. You roll it out into whatever shape you can muster, paint it with oil, sprinkle on the scallions, roll it up like a jelly roll, slice it into four parts, twist each part (the result was a sort of stubby, greasy, scallion-studded phallus), and then roll each part out into a circle about 5 or 6 inches across. (Mine came out shaped like butterflies for some reason, but who cares.) You heat up a stick-proof saute pan, add more oil, and fry each pancake until it looks like it does in a restaurant.
And oddly, it does. Except, in my case, for the butterfly thing.
The crust was the same, the chewy, flaky inside was the same.
Anyway, the whole recipe and ordeal took me somewhere in the neighborhood of forty minutes to throw together, twenty of which were also occupied by the pork roast resting before slicing. It also yielded four, fairly fabulous scallion pancakes, two of which we had this morning for breakfast.
The math:
I can’t for the life of me figure out the cost of two cups of King Arthur unbleached flour, but odds are that it’s pennies (given that my five pound bag cost around $3.00). A bunch of organic scallions was 99 cents and I only used three of them, so that comes to around 33 cents. The oil was around 25 cents. The boiling water, free. The electricity to run the food processor? Can’t figure it. The propane to power the stove? Ditto.
But suffice it to say, getting two substantial meals out of four scallion pancakes that cost around a dollar to make will make me spit bullets the next time I see them on a menu for $7.00 a pop.
Never again.
PS: They freeze really well.
The numbers:
1 boneless pork sirloin roast, 2.17 pounds=$3.23
4 scallion pancakes=$1.00, approximately
Divided by at least 2 meals, for 2 people:
$1.05 per meal, per person
Meal 1
Spicy Asian Pork Roast
Quick marinade:
1 tablespoon black bean chili paste
2 tablespoons hoisin sauce
1 teaspoon minced garlic
1 teaspoon soy sauce
2 teaspoons mirin
1 boneless pork roast, around 2 pounds
1. In a medium mixing bowl, whisk together the marinade ingredients and taste for seasoning. Place the pork in the bowl, and using clean hands, massage the marinade into the meat. Let rest for one hour, at room temperature.
2. Preheat oven to 350 degrees F. Place the pork roast in a small baking dish, and roast for thirty minutes. Remove from oven, baste with drippings, turn, baste again, and return to the oven. Continue to roast until an instant-read thermometer inserted into the thickest part of the meat registers 148 degrees F. Remove, loosely tent with foil, and let rest for 20 minutes before slicing.
3. Slice into rounds or thin strips, and serve with rice or scallion pancakes, and Boston lettuce leaves.
Serves 2, with sizable leftovers
Meal 2
Spicy Asian Pork Fried Rice
1 tablespoon canola oil
2 eggs, beaten
2 scallions, sliced into 1″ slivers
2 cups cooked white or brown long grain rice (leftover is best)
1 cup finely cubed leftover spicy Asian pork
1-2 tablespoons soy sauce
1. In a stick proof skillet set over medium high heat, warm the oil until it shimmers. Pour in the eggs, swirl them around and let them set, pancake-style. Carefully turn the egg (now a crepe) out onto a large plate, roll up, and slice into strips. Set aside.
2. Add the scallions to the pan, and cook until soft. Crumble the rice into the pan, and stir well, breaking up any lumps. Toss well to combine with the scallions. Add the pork to the pan, toss well to heat through, and add the soy sauce. Combine well.
3. Add the egg strips back to the pan, toss well to combine, and turn out onto a warm platter.
Serves 2, with leftovers
Meal 3
Scallion pancakes for breakfast
This is just the suggestion that you toast leftover scallion pancakes (should they exist) on a hot, dry griddle. (DO NOT TOAST THEM IN THE TOASTER OR TOASTER OVEN OR YOU’LL HAVE A FIRE. TRUST ME.) Serve with tangy soft cheese, such as Quark or Fromage Blanc.
Wine of choice:
2006 Weingut E&M Berger Gruner Veltliner. For around $11, this fruity, soft, dry wine from Austria is an amazing buy, and a great accompaniment to any salty Asian dish.



